Built for the people
who do the work.
We started Fieldsity because we saw too many hardworking business owners drowning in spreadsheets, sticky notes, and software that wasn't built for them. We wanted to change that.
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We've been in your boots.
Fieldsity started in the Midwest, three founders from central Wisconsin who grew up watching local contractors, landscapers, and tradespeople build businesses the hard way. We saw the same problems everywhere: scattered schedules, lost paperwork, unpaid invoices, and too much time spent on admin instead of actual work.
The existing software was either too complicated (built for enterprises) or too basic (glorified spreadsheets). Nobody was building for the contractor who wants to grow their business without hiring an IT department.
So we built what we wished existed: powerful tools that are actually simple to use. Software that helps you look professional, stay organized, and get paid, without the learning curve. We've traveled the country learning from home service pros of all kinds, but our roots stay planted in the Midwest. That's where we learned what hard work looks like.
Give every home service pro the same tools the big companies have, in an app that works with gloves on and pays for itself in a week.
Our values guide everything we build.
Simplicity over complexity
We build tools that disappear into the work. No bloat, no unnecessary features. Just what you need to run your business.Built for the field
We understand service work because we've lived it. Every feature is designed for people who work with their hands, not behind desks.Your success is our success
When your business grows, we've done our job. We measure ourselves by the businesses we help build.Constant improvement
We ship fast and listen closely. Your feedback shapes our roadmap. We're always getting better.
Meet the founders.
Three friends from Wisconsin who decided to build something better for the people who keep our homes and businesses running.
Rob Bullock
CEO and Co-founder of Sity
Rob drives Sity's vision to enhance digital solutions for home services, focusing on user-centric designs that bridge homeowners and service professionals seamlessly.
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Brad Selle
CTO and Co-founder of Sity
Brad oversees Sity's engineering strategy, ensuring scalable, robust, and innovative technological solutions. He specializes in optimizing complex systems to deliver user-friendly digital experiences.
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Ryan Rademann
Strategic Advisor and Co-founder of Sity
Ryan shapes Sity's growth strategy, leveraging his expertise in digital innovation and business development to strengthen partnerships and market presence.
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Building the future of home intelligence.
Fieldsity is the first product from Sity, a company with a bigger vision: a standard, digital record for every property. Think CARFAX, but for homes.
- Available now
Fieldsity
Software for home service businesses: schedule, estimate, invoice, and get paid in one place. Every job done in it adds to the home’s record. - The vision
HiPER Network
Home Intelligence Property Evaluation Rating: a standard digital record of every property’s service history, inspections, and condition. - Coming next
Inspectsity and more
Inspection tools and homeowner apps, all feeding one record that travels with the property, not the owner.
Every job completed through Fieldsity becomes part of a property's permanent digital record, creating transparency and trust for homeowners, buyers, and service professionals alike.
Rooted in the Midwest. Building everywhere.
Fieldsity is headquartered in Chicago, with deep roots in Wisconsin, where three of our founders grew up in Fond du Lac. Our team spans Milwaukee, Chicago, and beyond, working remotely but staying connected. We come together online daily and in person several times a year to build, learn, and celebrate wins. Midwestern work ethic, modern software.
Join our team
Questions? We've got answers.
Don't see your question? Ask the team.
Anyone who runs a home service business. Plumbers, electricians, landscapers, cleaners, contractors, if you send people to job sites and need to stay organized, we built this for you.
We focus on simplicity. Most home service software tries to do everything and ends up doing nothing well. We do scheduling, estimates, invoicing, and payments, and we do them better than anyone. No feature bloat, no enterprise complexity.
We're proudly rooted in the Midwest. Our three founders grew up in Fond du Lac, Wisconsin, and our team is spread across Wisconsin and Illinois, from Milwaukee to Chicago. We're a remote-first company, but our Midwestern work ethic runs deep. We come together online daily and in person several times a year to build, learn, and connect.
We're always looking for talented people who care about building great software. If you're passionate about helping small businesses succeed, we'd love to hear from you.
Ready to simplify your business?
Join other home service pros who've traded chaos for clarity. Start your free month today.
